Finding the Jobs

When it comes to branding, how you stand out as a personal brand is just as essential as a company brand–maybe even more so.

That’s because so much of entrepreneurial success has to do with building good, solid relationships with clients.  How you’re viewed by them as a personal brand, apart from your company can determine whether or how effectively your company continues to grow, stagnate, or falter.

So how do you create a memorable personal brand?

Personal branding expert Dan Schawbel offers a primer for newbies, entitled How to Brand Yourself:  An Introduction in the magazine Entrepreneur. Here are some of his helpful tips on becoming a successful brand:

– Become an expert on something related to your product or service

– Establish a website or blog under your full name.

– Become the go-to source of information for media outlets.

– Network to connect with other entrepreneurs in your industry.

(To read Schawbel’s complete article, click on http://tinyurl.com/273vbql.)

Do you have a personal brand?  If so, how does it differ from your company brand?

(Photo: http://tinyurl.com/2458s5h)