That’s because so much of entrepreneurial success has to do with building good, solid relationships with clients. How you’re viewed by them as a personal brand, apart from your company can determine whether or how effectively your company continues to grow, stagnate, or falter.
So how do you create a memorable personal brand?
Personal branding expert Dan Schawbel offers a primer for newbies, entitled How to Brand Yourself: An Introduction in the magazine Entrepreneur. Here are some of his helpful tips on becoming a successful brand:
– Become an expert on something related to your product or service
– Establish a website or blog under your full name.
– Become the go-to source of information for media outlets.
– Network to connect with other entrepreneurs in your industry.
(To read Schawbel’s complete article, click on http://tinyurl.com/273vbql.)
Do you have a personal brand? If so, how does it differ from your company brand?